CONSULTANTS, coaches & ENTREPRENEURS


mission 2 message™

Be SEEN AS the LEADER you're meant to be.

Turn your expertise into consistent authority online without wasting time on content.

Trusted by leading brands…

You're ready to scale beyond 1:1

but your content is inconsistent & time consuming.

You know you should be posting more content.

You know video matters.

But between clients, running the business, overthinking, and trying to do it all yourself… content continues to be something you “need to get better at” instead of using it to grow your business.


What Is Mission 2 Message™?

An authentic content amplification system for mission-driven experts who are ready to become the authority online and scale their business.

One Day = One Month

Designed for you to walk in once and walk out with a month of strategic, mission-led, pro content that actually sounds like you.

End 2 End Execution 

We design a creative strategy based on your brand & niche, develop your unique story, produce, shoot and and deliver authentic content to your social universe.

Emmy-winning Direction

Get 1:1 on-camera coaching from a director who has worked with hundreds of professional actors, business owners & regular people without any on-camera experience.

Personal Branding

All your content is crafted and tailored to reflect your distinct personal brand, voice, and style as a genuine expert. It's not about cloning you, it's about scaling what makes you unique.

1 Month of Content in 1 Day

with an

emmy award-winning director

Meet Your Director

Rick Gil de Montes is an Emmy Award-winning director, producer, and creative strategist with more than 20 years of experience in storytelling, production, and digital content development.

After leading productions and digital content development at NBCUniversal, Rick went on to develop content and marketing initiatives for brands ranging from Amazon, El Pollo Loco, and ESPN to multimillion-dollar e-commerce brands in fashion, health, wellness, and AI.

Today, Rick helps coaches, consultants, and founder-led brands turn their story, expertise, and mission into content that actually sounds like them, builds trust, and moves the right people to take action.

He brings mission-driven storytelling, strategic positioning, Emmy-level direction, and AI-enabled workflows to help experts stop improvising their content and start communicating with the authority they have already earned.

🏆 1 Emmy award (3x Emmy nominee)

🎥 250M+ video views

💰 Helped brands generate millions

📢 Transformational coach

🥋 2 Black belts

What is Included?

The Mission 2 Message™ package is designed for heart-centered leaders who are ready to step into visibility, authority, and scale.

Custom Creative Strategy

1:1 creative strategy session with former Telemundo Director of Digital Content Development.

Clarify and develop your story and mission as the soul of your narrative

Define your content pillars based on what your audience actually cares about

Build a data-driven creative strategy that turns your message into content that is engineered to connect your offers with your community

Authentic Mission-Aligned Writing

We write everything in your voice, tone, and style - then apply a proven, performance-optimized content system that we use with multi-million dollar brands.

Implement the exact writing formula that performance marketing agencies use to sell millions online

An entire month of videos, promos, captions, and scripts

What you walk away with:

  • 12 Short videos that deliver value to your community
  • 2 Conversion-focused promotional short videos
  • 14 ready-to-post captions

On-Camera Coaching & Direction

Cultivate a confident, authentic on-camera presence so your message lands authentically

Coached one-on-one by an Emmy-winning director who will help you look & sound natural, genuine and confident

  • Up to 4 hours in-person on-camera coaching + direction

Deliver clearly, eliminate rambling and show up authentically while learning how to use a prompter

  • One 60 minute live, virtual rehearsal + teleprompter training

Shift from performing to showing up as a grounded & real authority

Pro-Filming Day

A fully directed, professionally produced filming experience where every detail is handled for you

Designed to help you film a month of content in one focused 4-hour filming session

Full service production package includes:

  • On-location filming — our production team comes to you!
  • Dedicated filming session to capture your core content
  • Additional B-roll captured the same day or during a separate production session
  • Professional camera, lighting & sound setup designed to make you look and sound your best

Guided by a professional director through a process designed to make you standout as the expert and authority you already are

Optional Add-on: Pro makeup artist so you look amazing and camera-ready

Optional Add-on: Pro photography headshots, lifestyle and BTS imagery

Optional Add-on: Pro wardrobe stylist to match your brand & personality with your presence

Optional Add-on: A clean, beautiful location or studio setting for premium content

On-brand Editing and Delivery

Your videos, carousels, thumbnails, everything is professionally edited, on-brand and delivered on-time

Edited by a professional editor who understands social media engagement principles

Every asset is organized, plugged into a calendar and delivered on-time for your approval. 


Delivery includes on-brand assets of the following:

  • 12 *Short value-focused videos with captions 
  • 2 *Short promotional videos or ads with captions 

* 15-90 seconds


Optional Add-on: Every video, caption, and thumbnail consistently uploaded and published across any or all of the following social platforms: Instagram, Facebook, YouTube, LinkedIn, and Google Business Profile

This is not a content service. This is a performance-directed, mission-led, authority building system.

What You Walk Away With

A professionally directed studio-style filming experience.

One-on-one direction from an Emmy-winning director.

A content strategy built around your story, voice, and offer.

Scripts and talking points that sound like you.

A full month of short-form content filmed in a 4-hour session.

Edited, ready-to-publish videos delivered to you.

The relief of knowing your content is handled - and actually feels like you.

Mission 2 message™

BEFORE

  • Want to scale but your marketing isn’t supporting your growth
  • Stuck overthinking instead of publishing
  • Don't like the way you sound and/or look on camera
  • You know you should be doing more, but execution is still hard
  • You're all in on content but haven’t figured out the how yet
  • Don't want to make content that isn't worth the time and energy you are investing

AFTER

  • You build a community that genuinely knows, likes and trusts you
  • Your talent finally matches the way you show up online
  • People understand why and how you're different
  • You're comfortable enough on camera to be yourself
  • You literally never worry about how you're going to get content done ever again
  • Never waste your valuable time or energy making content ever again

This Is For You If…

You want to scale beyond one-to-one.

You already have expertise and real client results.

You know content is part of your next level of growth.

You’re tired of trying to figure content out on your own.

You want help creating content without sounding scripted or generic.


The 5C's of the mission 2 message system™


Clarify • Craft • Cultivate • Capture • Connect

Clarify

Clarify your story, message, and the ideas your audience actually cares about.

Led by former Director of Digital Content Development for Telemundo and award-winning storyteller we:

  • Clarify and develop your story and mission as the core of your narrative (soul)
  • Define your content pillars based on what your audience actually cares about (heart)
  • Build a data-driven creative strategy that turns your message into content that is engineered to connect, engage, and convert (science)

Instead of guessing what to post, you’ll know:

  • What you should talk about.
  • Why you should talk about it.
  • When you should talk about it.
  • How and where to talk about it.
  • How your content connects to your offers.

It’s the difference between posting content and building mission-led authority at scale.

Craft

Craft heart-centered, strategic content that reflects your voice and style and positions you as the authority.

We train a custom AI system on your voice, tone, and style - then apply a proven, performance-driven content system that we use to scale multi-million dollar brands. This isn’t just about writing content that sounds like you. It’s about crafting content that works consistently, strategically and at scale.


Outcome:

  • A full month of scripts, captions, and carousels - written like you
  • Content aligned with your creative strategy and business goals
  • A scalable system that turns one idea into multiple pieces of engagement optimized content

You don’t just have content that sounds like you. You have content that is engineered to perform.

Cultivate

Cultivate a confident, authentic on-camera presence with Emmy-level direction.

This is where most experts hide out because they don’t like how they look, sound, or come across. So they hold back, overthink, and don’t show up. And over time, it turns into something that costs more than they're willing to pay. 

This isn’t about content. It’s about no longer being the reason your business isn’t growing the way it could.

Guided by an Emmy Award-Winning Director

  • Deliver clearly and confidently while learning how to use a prompter
  • Control pacing, tone, and presence so your message lands authentically
  • Eliminate rambling, filler, and second-guessing
  • Shift from performing to showing up grounded and real

Capture

Capture a full month of high-quality authority content in one focused filming session.

This isn’t DIY content. This is a fully directed, professionally produced filming experience where every detail is handled for you - so you can focus on one thing… showing up.

From the moment you walk in, everything is set:

  • Camera angles and lighting that flatter your features
  • Scripts that are loaded and ready-to-go for you
  • A clean, on-brand environment designed for high-quality content
  • Professional makeup so you look polished and camera-ready
  • A structured filming plan so nothing is wasted or improvised

You’re being guided - by a professional director - through a process designed to make you look, sound, and feel like the expert you already are.

Outcome:

  • An entire month of content filmed in four hours or less
  • Content where you look confident, authentic, and professional
  • Consistency without the overwhelm or daily time drain
  • You finally execute on the one thing you know will help grow your business

Connect

Connect with your audience through consistent, performance-optimized content across selected platforms.

What's missing? Genuine connection with a community that needs what you have to offer. 


We remove the bottleneck, the time-suck and get it all done for you.

  • Your videos, carousels, thumbnails, everything is professionally edited and on-brand for each platform
  • Every piece is delivered for your approval
  • Every video, carousel, caption, and thumbnail consistently published across your social universe

This isn't just about creating content. You build a real connection with the people you’re here to serve and a community that thrives because of your contribution.


Want In? Let’s Make Sure It’s the Right Fit

If you're curious about working together, the next step is to apply for a quick discovery call. No pressure. Just a conversation to see if this is aligned with where you are in your business.


We only take on a handful of clients per quarter to ensure a high-touch, strategic experience. If it’s a fit, we’ll walk you through the next steps to get started.

You're capable of greater impact & growth but you're not showing up as the authority you're meant to be.