CONTENT MARKETING

+ AI POWERED

TRANSFORMATION

PROPOSAL

For Lass Law Family Law Practice

Intention

Address your specific challenges around content creation, workload management, and firm growth while maintaining your commitment to educated empowerment and peaceful resolutions.

Your Challenges & Opportunities

Your family law practice is at a critical growth stage, facing several key challenges:

✅ Maxed-out workload limiting your capacity to take on new clients
✅ Time-consuming content creation for your marketing initiatives
✅ Need for efficient document management and client intake processes
✅ Desire to differentiate from aggressive competitors like Antonio Miranda
✅ Goal to train associates while maintaining your firm's supportive approach

Your content marketing strategy will become a growth engine — powered by AI automation that scales your message with precision, ensuring efficiency without sacrificing the personal touch that defines your brand.

the base package 👉🏼

We're streamlining your content creation system so you can make engaging, Hollywood quality video content with systems, strategy and support needed to accomplish your content marketing goals without compromising your time.

Investment: $4,950

* plus the cost of equipment

pro studio set up + training

performance coaching

automated script writing

content strategy

brand story development

The Studio:

Professional Content Production

Complete Studio Setup
Professional-grade camera, lighting, audio equipment, and teleprompter installation

Studio Training
Hands-on training for efficient - simple - studio operation

Content Day One Support
On-site technical assistance for your first production day

The Director:

On-Camera Performance Coaching

Professional On-screen Direction
One-on-one with a director to cultivate your on-camera presence

Teleprompter Training
Learn to deliver content authentically and naturally while reading from a prompter

The Content:

Effortless Script Writing

AI Content Writer
Custom-trained to your authentic voice, style, & brand
 
Modular Content Formula
Proven framework for creating engaging content

SEO Optimization
Strategic keyword integration for improved search visibility

The Story:

Creative Strategy Development

Content Strategy Development
Data-driven content pillars aligned with your audience needs

Brand Story Creation
Heart-centered narrative development that communicates your "why" and enrolls your audience in a meaningful way

Our AI Approach

We've developed three comprehensive packages that progressively build upon each other to transform your practice. Each tier incorporates AI solutions that align with your firm's values and growth objectives.

  • PACKAGE OPTIONS

  • TIER 1: MARKETING ACCELERATOR
    Transform your content creation and distribution
  • TIER 2: CLIENT ACQUISITION SYSTEM
    Everything in Tier 1, plus powerful lead generation tools
  • TIER 1: COMPLETE PRACTICE TRANSFORMATION
    Everything in Tier 1 and Tier 2, plus legal operations

Tier 1:

Marketing Accelerator


Transform your content creation and distribution

Annual Investment: $19,500

Monthly payment options available


AI Marketing Automations

  • Social Media Management Suite - AI-powered scheduling, posting, and optimization across LinkedIn, Facebook, and Instagram.
  • Social Media Engagement & Community Management Bot - Automates responses to comments/DMs while maintaining your brand voice and engagement style.
  • SEO & Content Marketing Automation - Generates SEO-optimized blog posts and content to improve search rankings and organic reach.
  • Short-Form Video Creation Bot - Turns long-form content into engaging Reels, TikTok, and YouTube Shorts automatically.
  • Podcast Outreach & Collaboration Bot - Identifies and connects with relevant podcast hosts for guest appearances and partnerships.
  • Community Building & Group Engagement Bot - Manages discussions in LinkedIn/Facebook groups to foster engagement and thought leadership.

Tier 2:

Complete Practice 

Everything in Tier 1, plus powerful lead generation tools

Annual Investment: $21,600

Monthly payment options available

Lead Gen & Client Acquisition Automations

  • Law Firm Marketing & Business Development Bot - Automate client acquisition efforts while tracking engagement metrics across campaigns

  • Social Listening & Brand Sentiment Analysis - Track firm reputation by analyzing social media comments, online reviews, and public sentiment

  • Website Chatbot & Lead Capture System - 24/7 client engagement and qualification

  • Lead Capture & Retargeting Bot - Identify, track, and re-engage website visitors who didn’t convert on their initial visit

  • AI-Powered Ad Copy & Creative Bot - Generate high-converting ad headlines, descriptions, and visual assets tailored to each platform.

Tier 3:

Complete Practice Transformation

Everything in Tier 1 and Tier 2, plus Legal Operations


Annual Investment: $27,300

Monthly payment options available

Legal Practice Automations

  • Legal Research Assistant - Supercharge case preparation with AI that analyzes relevant case laws, statutes, and regulations in seconds.
  • Document Drafting & Review System - Create error-free legal documents using templates and AI-powered clause suggestions tailored to family law.
  • Client Intake & Case Management - Streamline client onboarding with automated forms, secure document collection, and intelligent case organization.
  • Virtual Legal Assistant - Delegate administrative tasks to an AI that handles scheduling, basic client queries, and deadline tracking 24/7.
  • E-Discovery & Data Analysis - Accelerate document review with AI that scans, organizes, and identifies patterns across large document sets.
  • Litigation Timeline Management System - Eliminate missed deadlines with automated tracking of court dates, filing requirements, and case milestones.
  • Contract Lifecycle Management Bot - Maintain perfect oversight of agreements with automated renewal tracking and centralized contract management.
  • Compliance Monitoring Bot - Stay ahead of regulatory changes with real-time alerts on new family law regulations and compliance requirements.
  • Case Outcome Prediction System - Make data-informed strategic decisions using AI that analyzes similar cases to forecast potential outcomes.
  • Time Tracking & Billing Automation - Capture more billable hours and accelerate collections with intelligent time tracking and automated invoicing.
  • Client Feedback & Sentiment Analysis System - Continuously improve client experience by automatically collecting, analyzing, and implementing client feedback.

Pricing options

(recap)

👇🏼

the base package

Investment: $4,950

* plus the cost of equipment

pro studio set up + training

performance coaching

automated script writing

content strategy

brand story development

plus...

AI AUTOMATION TIERS

TIER 1

MARKETING ACCELERATOR
Social Media + Content Marketing Automations

Paid annually:

$

1,625 /mo

 
TIER 3

COMPLETE PRACTICE TRANSFORMATION
Everything in Tier 1 and Tier 2, plus Legal Operations

Paid annually:

$

2,275

/mo

One More Thing...

In about 6-8 weeks, after we've got your studio up, your content machine cranking out hundreds of videos a month, weekly blog posts, AI automations, and everything is running beautifully...


WHERE ARE YOU SENDING YOUR AUDIENCE?


You want them to book a call? 
Download a lead magnet?
Sign up for a webinar?


If you want to go a step beyond the studio, content and automations, we would love to handle the marketing for Lass Law.


If you're open to that, we'd like to present a marketing strategy for you to consider. If you like what you see, we can go from there.

Take a look! We analyzed the most effective lead magnets specifically for family law practices in California. Click HERE to Download.

Additional Services

Ad Campaign Management

Strategy, development, and optimization

Lead Magnet Development

Creation of VSLs, Virtual Workshops, etc. to attract potential clients

Content Marketing Review

Performance analysis and strategy adjustments

Marketing Funnel Development

Custom client acquisition funnel creation

Professional Ad Development

Premier performance ad content development and production

Monthly Strategy Sessions

Ongoing consultation to maximize ROI

Implementation Manager

Personalized support throughout integration

Monthly Pro Editing Services

Professional editing of an entire month of content for one flat fee

Next Steps

  1. Select Your Preferred Package - Choose the tier that best aligns with your current needs
  2. Kickoff Meeting - Schedule a detailed planning session with Etopia and Anima automations
  3. Begin Transformation - Start your journey to a more efficient, growth-oriented practice