
Intention
Address Dr. Kipp’s urgent need to establish a marketing foundation for his new Idaho practice while transitioning from paid ad dependency to organic growth.
Deliver a lean, high-impact content creation sprint now, with minimal investment in equipment or studio setup, and a roadmap for future, more permanent solutions once Dr. Kipp is settled in Idaho.

Your Challenges & Opportunities
Your family law practice is at a critical growth stage, facing several key challenges:
Flexible Options
This three-tiered approach offers flexible, scalable support—from quick content creation to comprehensive strategy and professional production—helping you build momentum for your new clinic launch in Idaho.
PACKAGE OPTIONS
- TIER 1: SOCIAL MEDIA KICKSTARTER
Description: Focuses on rapid content production, coaching, and editing for immediate use across social channels with minimal equipment.
- TIER 2: Strategic Growth Accelerator
Description: Adds strategic planning, brand voice, and setup for long-term growth.
- TIER 3: PROFESSIONAL Launch Package
Description: Delivers a full-service production day with crew and pro equipment for maximum content quality and impact.
Tier 1: Social Media Kickstarter
Description: Focuses on rapid content production, coaching, and editing for immediate use across social channels with minimal equipment.
Investment: $5,000
Monthly payment options available
Core Service: Lean, high-impact content creation sprint
- Content Calendar
- 2-months
- All five pillars
- IG, FB, TT and YT channels
- Videos, posts, reels, carousels
- Directing/Coaching - *1 Session
- 8 long-form videos
- Editing
- 2 months of content
- 8 long-form
- 40 short-form
- 24 posts (graphic/carousels, video)
- 8 validation posts (videos/pictures)
- Equipment List
- Lighting and audio only
- DIY instructions
* Can split it up into two shorter sessions (if needed)
Tier 2: Strategic Growth Accelerator
Description: Adds strategic planning, brand voice, and setup for long-term growth.
Investment: $7,750
Monthly payment options available
Core Service: Everything in Tier 1, plus comprehensive content strategy, copywriting, and equipment installation
- Content Strategy
- A comprehensive content strategy to help Dr. Kipp launch his business, grow his social media following, and establish himself as the go-to family chiropractic care and nutrition authority in Idaho’s wellness market.
- Copy Writing
- All scripts
- Brand voice, tone and story
- Core topics
- Captions
- Hashtags
- SEO optimized
- Equipment Install
- Installation + mini tutorial
Tier 3: Professional Launch Package
Description: Delivers a full-service production day with crew and pro equipment for maximum content quality and impact.
Investment: $10,500
Monthly payment options available
Core Service: Everything in Tiers 1 & 2, plus professional on-site production
- Production
One day (8 hours)
On-Site Production w/Crew
Professional Equipment
B-roll included
Testimonials (if available)
User Generated content (UGC)

UGC ADS
UGC ads are marketing materials created by paid actors or customers that feature individuals sharing their experiences, opinions, or testimonials about a service.
These ads often appear more authentic, leveraging customer stories to engage new audiences and drive conversions.
User-generated content can be showcased across social media, websites, or paid advertising campaigns.
Investment: $2,000
Includes:
- 4 UGC ads
- (1) Talent Booking
- Copy Writing
- Creative Strategy
- Brief Development
- Onsite Production
- Editing
- Up to 2 Revisions
UGC Ad examples
Note: Some of your short-form, organic content can be used as ads
Pricing options
(recap)
👇🏼
MULTI-TIERED OPTIONS
TIER 1
SOCIAL MEDIA KICKSTARTER
Focuses on rapid content production, coaching, and editing for immediate use across social channels with minimal equipment investment.
$
5,000
TIER 2
Strategic Growth Accelerator
Adds strategic planning, brand voice, and setup for long-term growth.
$
7,750
TIER 3
Professional Launch Package
Delivers a full-service production day with crew and pro equipment for maximum content quality and impact.
$
10,500
Additional Services
Ad Campaign Management
Strategy, development, and optimization
Lead Magnet Development
Creation of VSLs, Virtual Workshops, etc. to attract potential clients
Content Marketing Review
Performance analysis and strategy adjustments
Marketing Funnel Development
Custom client acquisition funnel creation
Professional Ad Development
Premier performance ad content development and production
Monthly Strategy Sessions
Ongoing consultation to maximize ROI
Implementation Manager
Personalized support throughout integration
Monthly Pro Editing Services
Professional editing of an entire month of content for one flat fee
Next Steps
- Select Your Preferred Package - Choose the tier that best aligns with your current needs
- Kickoff Meeting - Schedule a detailed planning session with Etopia
- Begin Transformation - Start your journey to a more efficient, growth-oriented practice

