CONTENT MARKETING

QUICK START

PROPOSAL

For Innate Health and Healing

Intention

Address Dr. Kipp’s urgent need to establish a marketing foundation for his new Idaho practice while transitioning from paid ad dependency to organic growth.

Deliver a lean, high-impact content creation sprint now, with minimal investment in equipment or studio setup, and a roadmap for future, more permanent solutions once Dr. Kipp is settled in Idaho.

Your Challenges & Opportunities

Your family law practice is at a critical growth stage, facing several key challenges:

Transition Period: Building momentum for a new clinic in Idaho (a new market) within 3 weeks. Rapid brand awareness building is critical to avoid slow patient acquisition post-opening.


Content Deficit: Lack of original, consistent organic content for social and digital channels.


Hyper-Targeted Social Campaigns: Use AI to refine messaging for women aged 30–55, Idaho’s primary healthcare decision-makers


✅ Scaled-down Content Studio: Empower Dr. Kipp to create high-quality, consistent video and social content with minimal investment.

Flexible Options

This three-tiered approach offers flexible, scalable support—from quick content creation to comprehensive strategy and professional production—helping you build momentum for your new clinic launch in Idaho.

  • PACKAGE OPTIONS

  • TIER 1: SOCIAL MEDIA KICKSTARTER
    Description: Focuses on rapid content production, coaching, and editing for immediate use across social channels with minimal equipment.
  • TIER 2: Strategic Growth Accelerator
    Description: Adds strategic planning, brand voice, and setup for long-term growth.
  • TIER 3: PROFESSIONAL Launch Package
    Description: Delivers a full-service production day with crew and pro equipment for maximum content quality and impact.

Tier 1: Social Media Kickstarter


Description: Focuses on rapid content production, coaching, and editing for immediate use across social channels with minimal equipment.


Investment: $5,000

Monthly payment options available


Core Service: Lean, high-impact content creation sprint

  • Content Calendar
    • 2-months
    • All five pillars
    • IG, FB, TT and YT channels
    • Videos, posts, reels, carousels
  • Directing/Coaching - *1 Session
    • 8 long-form videos
  • Editing
    • 2 months of content
    • 8 long-form
    • 40 short-form
    • 24 posts (graphic/carousels, video)
    • 8 validation posts (videos/pictures)
  • Equipment List
    • Lighting and audio only
    • DIY instructions

* Can split it up into two shorter sessions (if needed)

Tier 2: Strategic Growth Accelerator


Description: Adds strategic planning, brand voice, and setup for long-term growth.


Investment: $7,750

Monthly payment options available

Core Service: Everything in Tier 1, plus comprehensive content strategy, copywriting, and equipment installation

  • Content Strategy
    • A comprehensive content strategy to help Dr. Kipp launch his business, grow his social media following, and establish himself as the go-to family chiropractic care and nutrition authority in Idaho’s wellness market.
  • Copy Writing
    • All scripts
    • Brand voice, tone and story
    • Core topics
    • Captions
    • Hashtags
    • SEO optimized
  • Equipment Install
    • Installation + mini tutorial

Tier 3: Professional Launch Package


Description: Delivers a full-service production day with crew and pro equipment for maximum content quality and impact.


Investment: $10,500

Monthly payment options available


Core Service: Everything in Tiers 1 & 2, plus professional on-site production

  • Production
    • One day (8 hours)

    • On-Site Production w/Crew

    • Professional Equipment

    • B-roll included

    • Testimonials (if available)

User Generated content (UGC)

UGC ADS


UGC ads are marketing materials created by paid actors or customers that feature individuals sharing their experiences, opinions, or testimonials about a service.


These ads often appear more authentic, leveraging customer stories to engage new audiences and drive conversions. 


User-generated content can be showcased across social media, websites, or paid advertising campaigns.

Investment: $2,000


Includes: 

  • 4 UGC ads
  • (1) Talent Booking
  • Copy Writing
  • Creative Strategy
  • Brief Development
  • Onsite Production
  • Editing
  • Up to 2 Revisions

UGC Ad examples

Note: Some of your short-form, organic content can be used as ads

Pricing options

(recap)

👇🏼

MULTI-TIERED OPTIONS

TIER 1

SOCIAL MEDIA KICKSTARTER


Focuses on rapid content production, coaching, and editing for immediate use across social channels with minimal equipment investment.

$

5,000

 
TIER 3

Professional Launch Package


Delivers a full-service production day with crew and pro equipment for maximum content quality and impact.

$

10,500

Additional Services

Ad Campaign Management

Strategy, development, and optimization

Lead Magnet Development

Creation of VSLs, Virtual Workshops, etc. to attract potential clients

Content Marketing Review

Performance analysis and strategy adjustments

Marketing Funnel Development

Custom client acquisition funnel creation

Professional Ad Development

Premier performance ad content development and production

Monthly Strategy Sessions

Ongoing consultation to maximize ROI

Implementation Manager

Personalized support throughout integration

Monthly Pro Editing Services

Professional editing of an entire month of content for one flat fee

Next Steps

  1. Select Your Preferred Package - Choose the tier that best aligns with your current needs
  2. Kickoff Meeting - Schedule a detailed planning session with Etopia
  3. Begin Transformation - Start your journey to a more efficient, growth-oriented practice