3X4 GENETICS UGC SOCIAL

CONTENT PROPOSAL

The following outlines Etopia's proposal to support 3X4 Genetics with a sustained presence of UGC social content and strategic support to compliment established marketing initiatives.

UGC MONTHLY CONTENT DELIVERABLES

✅ (10) organic UGC-style TikTok videos per month

✅ Up to (2) actors/creators 

✅ Total running time up to 40 seconds ea

✅ Vertical 9:16 format with 1:1 or 4:5 adaptations

✅ Content calendar aligned with 3X4 marketing strategy

✅ Full project management and professional editing

✅ Bi-monthly content evaluation, script review & strategy discussions

VISUAL STYLE + PARAMETERS

All content will maintain visual consistency with your brand guidelines while optimizing for social platform performance

  • - Authentic, relatable talent that represents your target demo
  • - Captions, call-outs & text overlays for key messages (optimized for sound-off viewing)
  • - Incorporate latest social content trends & best practices
  • - Selfie: (2) angles per video
  • - B-roll: (5) shots per video
  • - Locations: home; car; neighborhood street (weather permitting)
  • - Additional: Stock footage and music available

Actor/Creator Profiles

  • Pre-screened and approved by Etopia
  • Gender, age, ethnicity options available
  • Tiered talent alternatives to accommodate budget
    • Tier 1: (under 2 years of experience)
    • Tier 2: (2-5 years of experience)
    • Tier 3: (5+ years of experience)

TIER 1

TIER 2

TIER 3

Pricing options 👉🏼

Instance 1
OPTION A

TALENT: Tier 1

UGC VIDEOS: 10/month

CREATORS: 2/month

RETAINER: 3 months

$

3,000

/mo

Customized

OPTION B

TALENT: Tier 1 + Tier 2

UGC VIDEOS: 10/month (5 ea.)

CREATORS: 2/month

RETAINER: 3 months

$

4,000

/mo

OPTION C

TALENT: Tier 2

UGC VIDEOS: 10/month

CREATORS: 2/month

RETAINER: 3 months

$

5,000

/mo

Target Audience Insights

Our strategy focuses primarily on women in their 30s who are experiencing, concerned or proactive about age-related health changes. This demographic is:

⭐️  Proactive about health management and prevention
⭐️  Researching solutions for specific health concerns
⭐️  Interested in personalized approaches to wellness

⭐️  Willing to invest in health products with scientific backing

⭐️  Active across multiple social media platforms

Proposed Concerns We Can Address

- Preventative Child Care

- Cardiovascular Health
- Hormonal Changes
- Cancer Prevention
- Metabolic Health
- Bone & Joint Health
- Sleep Quality
- Mental Wellbeing
- Digestive Health

Content Themes

Videos will align in advance with your monthly content themes and current marketing initiatives.

⭐️ Problem-Solution Format

⭐️ Myth-Busting Series

⭐️ Science Simplified

⭐️ Personalization Emphasis

Implementation Outline



1. Project Kickoff - Creative strategy direction, talent selection

2. Creative Development - Script review, production scheduling

3. Production - Filming, initial edits

4. Post-Production - Client review, final edits

5. Delivery - Final assets delivered via Dropbox